Google Penguin 2.0, Eggs and Spam
While Penguin 2.0 is purported to decrease the likelihood of spammy results, the initial reaction has been mixed. Read More
The Power of Social Media Mini Giants for your Retail Start-up
When starting a business, it has become almost a fluid, mindless, and automatic reaction to create a Facebook, Twitter, and Google+ page. Creating a digital footprint on these so called "Social Media Giants" is expected of any business, big or small. While it can be valuable and worthwhile, seldom do small businesses look to the smaller, less known social media applications and websites such as Vine and Instagram to further expand their digital visibility. Read More
Top 10 Tips For Heating Up Your Mobile Email Design This Summer
The average mobile user checks their mobile phone 34 times a day. It's no secret that mobile's share of email opens is projected to surpass 50 percent for most brands in 2013. Due to this phenomenon, many retail and financial companies are choosing email marketing to push out offers and communications. This summer as inboxes become inundated with offers for sales, vacations, and back-to-school deals; the need to design your emails with mobile subscribers at top of mind is more important than ever. Read More
My Highly Unbalanced Relationship with Matt Cutts
As a 10-year SEO veteran, there is one name in the business that still makes me uncomfortable, and that name is Matt Cutts. The current head of Google's web spam department carries with him a pre-conceived notion that a challenge is coming, and that my job is going to get a little more difficult. Read More
Warm Up Your Mobile Strategy this Summer for Sizzling Results
As each day passes, more and more people are equipped with a mobile device that enables them to stay connected at times and places they were not able to before. After seeing the impact of mobile devices on Black Friday and Cyber Monday, one can predict that the upcoming summer months will showcase new insight into both mobile traffic and multi-screen user behavior. Read More
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