Melville, NY (LA Times)
Dear Karen: I am starting an online commerce site but when I type in my product name my company doesn’t show up in the search results, even after 25 pages. How do I get my site higher in the results?
Answer: There are professionals who do nothing but “optimize” websites for prominent search engine placement. If you can’t afford one, here are some tips from Andrew Hazen, chief executive of Prime Visibility, a company that specializes in online optimization:
Research the keywords your potential customers enter at search engines. Use programs such as WordTracker.com, KeywordDiscovery.com or Google’s free tool at: adwords.google.com/select/KeywordToolExternal. If possible, choose a domain name that uses these words.
Use the most popular keywords to write unique title tags and “meta tags” for each of your site pages (you can find definitions and information about website tags online). Write keyword-enriched text. Finally, get relevant websites to link to your website and use the Google toolbar (toolbar.google.com/T4/index_pack_xp.html) to see how many links point to your site, Hazen said.
LATimes.com May 12, 2008
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