PRIMEINSIGHTS Digital News & Views

Yahoo Lets Search Marketers Import AdWords Campaigns

By Andrew Hazen

To help grease the wheels for new advertisers, Yahoo will announce today that paid search players will soon be able to import their Google AdWords files to run similar campaigns on Yahoo’s platform. The feature will be available to its business customers in less than two weeks, according to David Pann, VP of Yahoo’s search advertising division.

Clickz has some good coverage on this which you can read here