Imagine a travel company is offering its website visitors deals about tropical Caribbean destinations. These visitors look through the travel company’s offers, but end up not booking a trip. Later on in that same visitors search to other travel websites, they see travel deals from competitors. Because of new innovations from Google, this travel company has the opportunity to reach these web visitors across the internet on a variety of related websites targeting the travel company’s past visitors.
This new ad innovation from Google is called Remarketing! Any AdWords advertiser is able to use remarketing to reach users as they’re searching the web, allowing you to show ads to users who’ve previously visited your website as they are browsing through sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.
What’s great about remarketing is the ability for businesses to reach past users who are more likely to be receptive to your businesses previous ad campaigns and special offers. Remarketing helps advertisers and websites receive a higher return on their investments. It also is a way to have more relevant and useful ads for specific users, with more opportunities for your customers to receive discounts and special offers that may be of interest to them.
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