PRIMEINSIGHTS Digital News & Views

ABC, CBS and NBC Begin Blocking their Content from Google TV

By Andrew Hazen

ABC, CBS and NBC began blocking their content from streaming on Google’s new Web-TV service.

The accepted wisdom is that the networks are wary of Google gaining too much control over their premium online content, and afraid they won’t be fairly compensated under any terms.

Presently, Google TV doesn’t alter the ads that networks package with their online content. The fear, however, is that it might seek to serve its own ads alongside the content in the future, and not make the move worthwhile for the networks.

Still, analysts seem confident that Web TV is too great an opportunity for the networks to ignore, and that Google is well positioned to meet their demands and revenue expectations.

@AndrewHazen