Yahoo felt compelled to line up excuses for its poor showing on Comescore’s latest report….
The report claimed that Yahoo had suffered a marginal drop in market share in September but that Google managed to garner a relatively larger slice of the pie. In truth, the figures had put Google so far ahead that it seems pretty futile to argue over the 0.7 per cent gain that Yahoo is claiming was due to the firm releasing its Google Instant software. But that didn’t stop Yahoo from rubbishing Comscore’s methodology.
Yahoo’s SVP of search and marketplaces, Shashi Seth decided to take his frustration out on Google Instant, the technology that displays search results as you type. Google brought out the software last month and according to Seth every time Google Instant throws up a result Comscore would count it as a complete search. So even if you are just two or three characters into your search query, Google will have chalked up a search, according to Seth.
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