RockMelt – New Social Media Browser

There’s no denying that Social Media has become a big component in our every day lives.  Sharing content and communicating with others has become the forefront of the latest technology and web browsers now seem to be taking advantage of this. RockMelt has announced their launch of the first ever Social Media themed web browser. Although details related to RockMelt are somewhat limited, the company is aiming to make web browsing a lot more “Social” specifically with Facebook for the time being.

Supposedly RockMelt will allow users to easily share contact with others , personalize content, chat with your friends, among other Social Media themed features.  For now, you can apply for beta testing by connecting via Facebook Connect directly on their website (they will e-mail you once they have a spot available).

In the beginning, it is likely that this browser will only be utilized by heavy Social Media users, but there is real potential for RockMelt to hit mainstream audiences if executed properly. This reiterates the need for brands to incorporate content (be it blogs, video, articles, etc.) into their marketing strategies.