Although the weather here in the Northeast may be telling us otherwise, spring is here and for me that means one thing…time to clean up. Nothing in my life is safe from my Swiffer, including my client’s websites.
This spring every organization should make it a priority to “clean up” their website for the mobile audience. Ever since the Internet boom, businesses have been trying to determine how to bridge the gap between online and offline marketing with limited success. Websites were standalone entities, complete with very specific marketing and advertising techniques which tended to be segmented from any offline efforts
The boom of the smartphone has changed everything. Now smartphone owners who can access the Internet on the go at speeds comparable to home, are consistently served location-based advertisements and can view websites without even typing a single letter. Since 2008, Google mobile search has grown more than 500%, and within 5 years more people will connect to the Internet via mobile devices than through desktop PCs. In 2009, the amount of data in text, e-mail, streaming video, music, and other services eclipsed the amount of voice data transferred for the first time ever. These numbers are staggering, and the marketplace is clearly telling us that the mobile device is quickly becoming the preferred channel for obtaining information.
So when planning your online spring cleaning, be sure to investigate whether your website provides a positive user experience when viewed on a mobile device, if your site contains conversion points that can be completed quickly on the go, and whether you are properly integrating mobile landing pages and QR codes into your offline efforts.
Happy scrubbing!
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