Keep your Facebook Working While You Are At The Beach Playing

By Jerome Benanti, Social Media Specialist

As summer approaches more and more people will be vacationing and spending the dog days of summer at the beach and not in front of a computer.  Keeping your Facebook fan acquisition booming during the summer does not have to be a challenge.

It is important to make sure that you gain people’s attention by giving them value.  To accomplish this, begin by changing profile pictures to reflect the season since images capture people’s attention quickly.  Create summer related albums, ask people to comment on the pictures and ask them to upload pictures of their family trips.

Run and promote a summer sale — tie it in to a summer event, like July 4^th.  Make sure to use a third party application, as this is a Facebook Regulation.  To boost fan acquisition around the sale, run a Facebook paid search campaign, which is easy to set up right in the Facebook interface.

For more information on Social Media Services, contact your Account Director.