Over the past few years, much has been written about the need for companies, large and small, to have a mobile-friendly website. Recent statistics show that by the end of 2011, mobile search will account for over 10% of all search engine queries. Combined with the growth of mobile display ads, local check-in services, and comparison shopping tools, mobile websites are being visited more frequently every day. Users have come to expect the same clean and easy to navigate experience from a mobile site that they do from a desktop. So why are there still so many companies that have not embraced mobile sites for their business?
While these companies are still debating the need (or cost) of building out mobile sites or landing pages, with the growing popularity of tablets, they are now another step behind. Smart advertisers are creating sites that provide the best user experience on iPads or other tablets, with HD graphics and videos, larger navigation buttons (for those of us with fatter fingers) and the full functionality and content of a desktop site. In many cases, a user may not even be able to tell the difference between a desktop site and a tablet-optimized site.
So as this trend continues, and more and more content and advertising is consumed on mobile devices and tablets, how long will it take for companies to fully embrace the new mobile world? Users no longer hope to land on a mobile-ready site – it is expected, and it plays a large role in company image, especially with younger generations. As tablet sales continue to grow in triple digits, the question is no longer about a mobile site, but whether or not you have a tablet-friendly site as well. If the answer is no to both, there is a lot of catching up to do.
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