In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code “111111” at checkout, or an $11 credit and 30% off with code “111111” or still yet, select eleven items and offer them at an $11 discount.
An event like this is a great way to take a step away from your typical promotions, such as “20% off through Friday” (yawn) and excite your customers while still providing a great incentive to purchase.
If last year’s 10/10/10 promotions are any indication, then we’re in for some creative promotions this year as well. Last year, Amazon offered $10 off of 10 Fisher Price items when you used code “FPTENTEN” at checkout. Snapfish offered $10 in credit and 30% off all orders with code “101010.” And many in the travel industry also offered discounts, such as Tuscany on Grace Bay in Turks & Caicos, that offered a savings of $1,010.10 for travel on 10/10/10.
If November 11, 2011 snuck up on you too fast this year, there’s good news in sight. We still have more than twelve full months to start preparing for next year’s 12/12/12 event, the last of its kind until January 1st, 2101, really making this event an opportunity of a lifetime.
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