The smartphone has quickly become one of the most powerful devices worldwide. It’s one device that helps you do it all; talk, text, surf, and shop. According to the research firm Canalys, for the first time ever smartphone sales eclipsed that of desktop computers last year. In 2011, 488 million smartphones were shipped worldwide, compared with 415 million “total client PCs,” which actually includes 63 million tablets.
Given the popularity of the smartphone, why is it taking companies so long to adapt to mobile technology?
Only 12% of small companies, 21% of medium-sized enterprises, and 44% of larger companies have a mobile website. Any business today without a mobile website is at risk of losing potential customers, disappointing current customers, and falling behind their competition who may have already embraced mobile website technology.
And with all the tools available to companies nowadays, building a mobile website is extremely easy, but it is important to keep strategy in mind. Simply duplicating your traditional website is not going to produce optimal results, and may actually turn potential customers away from your brand.
When creating your mobile website make sure that your design aligns with your users’ needs and your business’ goals. Are your mobile visitors looking to make a purchase, gather information, or contact someone? Create a positive experience for your on-the-go audience by keeping the content simple, concise, and focused around how your mobile customers will use the site.
The mobile medium offers unique benefits and powerful capabilities that allow your business to take advantage of innovative marketing and customer engagement opportunities. Now is the time to make your mark in the mobile universe!