Prime Visibility Industry Insights » Search Results

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

For Higher Rankings, Content Is Best Served Fresh

By Kathy Sanders, Manager - Copywriting Group

Google recently updated its algorithm and "fresh" content is one of its key areas of focus. Designed to show more current, relevant results, the update potentially rewards websites that have new, recently added content with higher rankings. This impact of this new "freshness" algorithm is significant, affecting about 35% of queries. Read More

For Branding, There’s Nothing Hotter Than Simplicity

By Lauren La Franca, Administration

Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More

Google Analytics Launches Multi-Channel Funnel Reports

By Pamela Nelson, Senior Director, Paid Search and Analytics

Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More

11/11/11 Is Tomorrow- Are you Running a Promotion?

By Christine Borg, Account Director

In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code "111111" at checkout, or an $11 credit and 30% off with code "111111" or still yet, select eleven items and offer them at an $11 discount. Read More

Budgeting and Planning for a Big Win

By Justin Tamburro, Senior Paid Search Strategist

During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More

Facebook Advertisements: Planning for Q4

By David Neuman, Social Media Manager

Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Outsourcing License Frenzy Comes To Online Search Advertising

By Prime Visibility Staff

(SearchBlog)- It took the realization that not all online advertising firms could provide brands with everything for industry executives to come to their senses. So it’s a good thing the Web’s back-end infrastructure lends itself easily to integrating disparate platforms. Just as brand marketers are aware that technology is increasingly important to online advertising, platform [...] Read More