The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
Ready or not, here it comes
Facebook has rolled out Timeline for brand pages. Timeline, featuring large photos and a format designed to tell your brand story in reverse chronological order, marks the most significant change to Facebook pages since their initial launch. Right now, Facebook is allowing brands to either maintain the current layout, or switch over to the new Timeline format, but will push the feature live on all pages as of March 30th. With all of the new features that Timeline brings and the short amount of time to make these changes, are you sure that your page is 100% "Timeline ready"? Prime Visibility has provided a quick guide below on what needs to be done, additional changes we recommend implementing, and opportunities to maximize your "timeline success."
I love Wheat Thins, a fact that I'm usually reminded of during a mid-afternoon craving for a salty whole-grain cracker (or box of crackers) topped with some sharp cheddar. But lately, Wheat Thins has entered my world - sans hunger pangs - by airing a witty commercial featuring characters from Fox's animated comedy, "Family Guy." While the ad itself is worth a look if you know the characters, I've been more interested with the nondescript letters at the bottom of the screen: @wheatthins. Read More
The release of the 3rd generation of the iPad has opened up a world of possibilities for marketers. The audience for these devices is growing exponentially (3 million sold on the day of the release) and the iPad now has a million more pixels than a high resolution television screen. So while you may have a mobile- friendly website, do your campaigns take full advantage of the devices your potential customers are using? Read More
In February, Apple announced that it made a $50 million acquisition of Chomp, a search engine for mobile apps. That news wouldn't mean much to most people, except as an SEO veteran, I tend to see search opportunities everywhere I look. Back in 2010, Steve Jobs said that...on a mobile device search hasn't happened. Search is not where it's at; people are not searching on a mobile device like they do on the desktop." I've always disagreed with that notion; as search is the most efficient way to connect users with their wants and needs. With Apple now celebrating the 25 billionth download from the App store, and an inventory of over 500,000 apps, they are discovering that finding the right app can be a challenge. Read More
In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More
Google recently updated its algorithm and "fresh" content is one of its key areas of focus. Designed to show more current, relevant results, the update potentially rewards websites that have new, recently added content with higher rankings. This impact of this new "freshness" algorithm is significant, affecting about 35% of queries. Read More
Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More
Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More
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