The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
As most of you have probably heard, Facebook has acquired Instagram recently for an astonishing $1 billion. Instagram has emerged as the leader in sharing image content through a mobile device with a substantial user base of 40 million users (and regularly growing). The success of Instagram is due to a combination of how easy it is to share images with family, friends, and your network, the ability to interact with other users' photos and profiles, and the quality in which the content is displayed. Instagram has established itself as a good photo sharing platform, but is it $1 billion good? Read More
With Google's recent algorithm changes, including Panda attacks (tonight on FOX!) and an excursion to Venice, the SEO team at PV launched a number of test sites in order to gain further insight and understanding to critical organic factors. While a number of elements have responded in a positive manner (from Google + to schema/microformats), one of the sites was hit about two weeks ago. The main offender? Everyone's favorite: Duplicate content. There has been much talk over the last few years about its effects, or possible lack-thereof, but the events that transpired are clearly more than coincidence. Let's get ready to rumble! Read More
Ready or not, here it comes
Facebook has rolled out Timeline for brand pages. Timeline, featuring large photos and a format designed to tell your brand story in reverse chronological order, marks the most significant change to Facebook pages since their initial launch. Right now, Facebook is allowing brands to either maintain the current layout, or switch over to the new Timeline format, but will push the feature live on all pages as of March 30th. With all of the new features that Timeline brings and the short amount of time to make these changes, are you sure that your page is 100% "Timeline ready"? Prime Visibility has provided a quick guide below on what needs to be done, additional changes we recommend implementing, and opportunities to maximize your "timeline success."
Pinterest has been one of the fastest growing Social Media communities in 2012 and doesn't seem to be slowing down in its popularity anytime soon. For those who are unfamiliar with the site, Pinterest allows users and brands to post "pins" (image and video content) and organize these pins by placing them in "boards." Other users can like, repin, or comment within these boards and pins. When posting, users link to the original source of the pin. Users can also follow other users' profiles. Read More
In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More
Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More
I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More
If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More
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