Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More
Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More
Facebook launched a new feature today that allows users to provide recommendations directly on a place page. Now users can write their own recommendation, distribute it to everyone or just their network, and comment on other user’s recommendations. With this simple, but great new feature Facebook is providing place pages with an easy outlet to [...] Read More
Social Media is one of the fastest changing industries in existence. If you go even one month without reading the latest trends, websites, etc. you will find yourself well behind in your Social Media knowledge. In 2009, most people never even heard of FourSquare. Fast forward to 2010 and it has become one of the [...] Read More
One of the main benefits of advertising on Facebook compared to other advertising networks is the fact that you can target individuals by a variety of different demographics (based on users' profile data) including age, gender, interests, and location. As with all marketing strategies, there are certain guidelines that should be followed when advertising on Facebook in order to maximize your campaign's success. Read More
Over the past few years, LinkedIn has altered it’s brand from a glorified “job hunting” network to the most powerful B2B Social Network on the web. LinkedIn is often referred to as the best Social Network for connecting with other business-minded individuals whether it’s to exchange ideas, obtain leads, or general networking. One of the [...] Read More
Black Friday and Cyber Monday are one of the most popular shopping days of the year as retailers from all over the country offer great deals and highly discounted products. In case you weren’t already aware, Black Friday is this Friday and Cyber Monday is this Monday although a lot of retailers will extend the [...] Read More
Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some. There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More
Over the past couple of years, Facebook has emerged as the leader when it comes to social networking. Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join. Many companies are hesitant in promoting their business on Facebook because they feel that their target [...] Read More
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