Prime Visibility Industry Insights » Search Results

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

For Now, Facebook Remains an Imperfect Advertiser’s Dream

By Jeff Lerner, Vice President, Digital Media

I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

4 Times When Using AdWords Will Frustrate You

By Jeff Lerner, Vice President, Digital Media

The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Sitelinks Ad Extensions: A Real No-Brainer

By Jason Feder, Paid Search Specialist

Sitelinks are incredibly easy to set up and use for any campaign, though most effective on brand terms, where all six Sitelinks will show due to the high quality score and relevance. As there is no downside to using Sitelinks, it's surprising to see so many ad campaigns that still do not use them. Read More

Prime Visibility Donates Web Design Services to The Eric Trump Foundation

By Prime Visibility Staff

Prime Visibility, an award winning full-service digital marketing agency, announced that it has donated its services to redesign and optimize the website for The Eric Trump Foundation (ETF) at www.EricTrumpFoundation.org. Founded by Eric Trump, Vice President of Development and Acquisitions in the Trump Organization, The Eric Trump Foundation is a non-profit organization dedicated to improving [...] Read More

Andrew Hazen Joins The Eric Trump Foundation’s Executive Committee

By Prime Visibility Staff

MELVILLE, NY – August 3, 2011 – Andrew Hazen, founder of the award winning full-service digital marketing agency Prime Visibility, was recently invited to join The Eric Trump Foundation’s Executive Committee. Founded by Eric Trump, Vice President of Development and Acquisitions in the Trump Organization, The Eric Trump Foundation is a non-profit organization dedicated to [...] Read More