If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More
Facebook launched a new feature today that allows users to provide recommendations directly on a place page. Now users can write their own recommendation, distribute it to everyone or just their network, and comment on other user’s recommendations. With this simple, but great new feature Facebook is providing place pages with an easy outlet to [...] Read More
If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More
A lot of changes have been taking place in the Facebook world between updated profiles, fan pages, and tweaks to their advertising platform. One of the more significant changes relates to a recent announcement by Facebook stating that starting March 11th Facebook Page developers will no longer be able to use Static FBML to code [...] Read More
Over the past few years, LinkedIn has altered it’s brand from a glorified “job hunting” network to the most powerful B2B Social Network on the web. LinkedIn is often referred to as the best Social Network for connecting with other business-minded individuals whether it’s to exchange ideas, obtain leads, or general networking. One of the [...] Read More
Ad impressions represent an important part in any media buy campaign as they detail how many individuals have been exposed to an advertisement. Additionally, many publishers will base their pricing on CPM (cost per thousand impressions) because of how important of a metric impressions are to other advertisers. When it comes to Facebook advertisements, however, [...] Read More
Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some. There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More
In case you’ve been too busy enjoying the long weekend, a lot has happened in the Social Media world over the past week. Below is a recap of some of these recent events. 1. Yahoo! Mail Turns Social – Yahoo! has decided to pretty much copy what Google has done (with Google Buzz) by implementing [...] Read More
Google Vs. Omniture Vs. Coremetrics Vs. Unica, blah, blah, blah. We’ve all heard and read the arguments and read the Forrester Research and numerous white papers espousing the competitive advantages of each of the leading web analytics solution. We all know who the industry leaders are, we know that Omniture owns the most market share, [...] Read More
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