Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on [...] Read More
Melville, NY (Practical Ecommerce) - Best to separate Yahoo! Quality Index from Google’s Quality Score Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality [...] Read More
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