While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More
During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More
Invest in content creation. It isn't enough to just post content on your site. Google's 'Farmer' Algorithm has shown that sites using tactics to game the system with low quality content, or simply reusing content generated by others, eventually will have their rankings reduced. Read More
Think about what happens when you drive down the highway – Your eye (and your dollars, most likely!) gravitate to the stores and establishments that have the most convenient location, without you having to go out of your way. Life on the internet is the same – Users will click over to the websites that [...] Read More
Melville NY – (Practical eCommerce) Prime Visibility Founder on Domain Names for eCommerce Businesses Andrew was recently interviewed by Kerry Murdoch from Practical eCommerce on Domain Names for eCommerce Businesses. Read More
Melville, NY (Practical Ecommerce) - Best to separate Yahoo! Quality Index from Google’s Quality Score Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality [...] Read More
Melville, NY (Practical E-commerce) - My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and [...] Read More
Bethpage-based search engine optimization and Internet marketing company Prime Visibility will unveil its first-ever trade show exhibit at the Hauppauge Industrial Association’s (HIA) 15th Annual Business Expo & Conference on May 21. The HIA Expo & Conference will take place at the Suffolk County Community College Sports and Exhibition Complex in Hauppauge, Long Island, from [...] Read More
Bethpage-based search engine optimization and Internet marketing company Prime Visibility is planning specialized seminars at the Jericho computer training center, Computer Whiz School. This new strategic alliance will allow Computer Whiz School to expand its course listings to include such topics as search engine optimization, e-commerce, branding, e-mail marketing and building strategic partnerships. The seminars [...] Read More
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