Prime Visibility Industry Insights » Search Results

Kissing the Canvas: The Effects of Duplicate Content

By Steve Macchia, SEO Strategist

With Google's recent algorithm changes, including Panda attacks (tonight on FOX!) and an excursion to Venice, the SEO team at PV launched a number of test sites in order to gain further insight and understanding to critical organic factors. While a number of elements have responded in a positive manner (from Google + to schema/microformats), one of the sites was hit about two weeks ago. The main offender? Everyone's favorite: Duplicate content. There has been much talk over the last few years about its effects, or possible lack-thereof, but the events that transpired are clearly more than coincidence. Let's get ready to rumble! Read More

Ho Ho Holy Cow It’s Holiday Season Already!

By Patrick Reinhart, Manager - SEO Services

While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More

Budgeting and Planning for a Big Win

By Justin Tamburro, Senior Paid Search Strategist

During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More

Seeding Your SEO for Maximum Growth

By Scott Litvack, SEO Services

Invest in content creation. It isn't enough to just post content on your site. Google's 'Farmer' Algorithm has shown that sites using tactics to game the system with low quality content, or simply reusing content generated by others, eventually will have their rankings reduced. Read More

Maximizing Your Digital Footprint on the Search Engines

By Lee Goldberg

Think about what happens when you drive down the highway – Your eye (and your dollars, most likely!) gravitate to the stores and establishments that have the most convenient location, without you having to go out of your way. Life on the internet is the same – Users will click over to the websites that [...] Read More

Prime Visibility Founder on Domain Names for eCommerce Businesses

By Prime Visibility Staff

Melville NY – (Practical eCommerce) Prime Visibility Founder on Domain Names for eCommerce Businesses Andrew was recently interviewed by Kerry Murdoch from Practical eCommerce on Domain Names for eCommerce Businesses. Read More

Improving Your Yahoo! Quality Index Score

By Prime Visibility Staff

Melville, NY (Practical Ecommerce) - Best to separate Yahoo! Quality Index from Google’s Quality Score Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality [...] Read More

Pay-Per-Click Bid Management Strategies

By Prime Visibility Staff

Melville, NY (Practical E-commerce) - My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and [...] Read More

PRIME VISIBILITY EXPOSED

By Prime Visibility Staff

Bethpage-based search engine optimization and Internet marketing company Prime Visibility will unveil its first-ever trade show exhibit at the Hauppauge Industrial Association’s (HIA) 15th Annual Business Expo & Conference on May 21. The HIA Expo & Conference will take place at the Suffolk County Community College Sports and Exhibition Complex in Hauppauge, Long Island, from [...] Read More