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PRIMEINSIGHTS Digital News & Views

Targeting & Loyalty: Ways to Engage Your List

By Jerome Benanti, Email Marketing Manager

Targeting is one great way to tailor your promotional creatives and messaging for a specific email campaign. Provided that your list has the appropriate data, tailoring messaging for particular age groups or locations can help boost the open rates and click through of your messages. Mother's Day, for example, means different things to different people. Take advantage of this by trying age-specific targeting. Read More

“Pinspiring” Ideas For Pinterest Contests

By Kathy Sanders, Content Manager

If your brand is currently using Pinterest, take advantage of the platform's enormous popularity by incorporating a Pinterest contest into your social media strategy. A Pinterest contest is an easy and effective way to engage your target audience, increase referral traffic, foster trust and loyalty, and generate buzz about your products, services, and company values. Read More

Creating A Seamless Customer Experience Through Device-Specific Campaigns

By Andrea Snyder Vice President, Client Services and Sean Cashman Senior Account Director

The release of the 3rd generation of the iPad has opened up a world of possibilities for marketers. The audience for these devices is growing exponentially (3 million sold on the day of the release) and the iPad now has a million more pixels than a high resolution television screen. So while you may have a mobile- friendly website, do your campaigns take full advantage of the devices your potential customers are using? Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Prime Visibility Expands Its Management Team With Google, Ogilvy, Didit Hires

By Prime Visibility Staff

Lerner, Geier and Snyder Team Up to Help Lead Growth for Digital Marketing Agency Read More

Sandy Demitroff joins Prime Visibility as President

By Prime Visibility Staff

Demitroff to lead Digital Marketing Agency New York City, NY – March 1, 2011 – Prime Visibility (www.primevisibility.com), a leading full-service digital marketing agency, today announced the appointment of Sandy Demitroff to manage the growth strategy and day-to-day operations of the business.  Demitroff joined the company as President. “I am thrilled that Sandy is joining [...] Read More

Give Your Email a Design Makeover

By Andrew Hazen

I am often surprised by how little email marketing most people I encounter are executing… As you build and segment your email database, there are literally dozens and dozens of ways to build vaule with your clients, upsell, promote new products/services, highlight clients/case studies, etc., etc. There is a good article this morning at iMediaConnection [...] Read More

Prime Visibility Adds Social Media Optimization to Its Service Portfolio

By Prime Visibility Staff

Melville-based Search Engine Marketing firm Prime Visibility announced today that it has added Social Media Optimization (SMO) to its suite of services. Social Media Optimization (SMO) is a form of Internet marketing that combines Search Engine Optimization and traditional marketing strategies with social media websites and Web 2.0 services. By leveraging the popularity and power [...] Read More