Ad impressions represent an important part in any media buy campaign as they detail how many individuals have been exposed to an advertisement. Additionally, many publishers will base their pricing on CPM (cost per thousand impressions) because of how important of a metric impressions are to other advertisers. When it comes to Facebook advertisements, however, [...] Read More
Over the past couple of years, Facebook has emerged as the leader when it comes to social networking. Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join. Many companies are hesitant in promoting their business on Facebook because they feel that their target [...] Read More
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