The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
I love Wheat Thins, a fact that I'm usually reminded of during a mid-afternoon craving for a salty whole-grain cracker (or box of crackers) topped with some sharp cheddar. But lately, Wheat Thins has entered my world - sans hunger pangs - by airing a witty commercial featuring characters from Fox's animated comedy, "Family Guy." While the ad itself is worth a look if you know the characters, I've been more interested with the nondescript letters at the bottom of the screen: @wheatthins. Read More
In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More
I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More
Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More
(SearchBlog)- It took the realization that not all online advertising firms could provide brands with everything for industry executives to come to their senses. So it’s a good thing the Web’s back-end infrastructure lends itself easily to integrating disparate platforms. Just as brand marketers are aware that technology is increasingly important to online advertising, platform [...] Read More
If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More
A lot of changes have been taking place in the Facebook world between updated profiles, fan pages, and tweaks to their advertising platform. One of the more significant changes relates to a recent announcement by Facebook stating that starting March 11th Facebook Page developers will no longer be able to use Static FBML to code [...] Read More
One of the main benefits of advertising on Facebook compared to other advertising networks is the fact that you can target individuals by a variety of different demographics (based on users' profile data) including age, gender, interests, and location. As with all marketing strategies, there are certain guidelines that should be followed when advertising on Facebook in order to maximize your campaign's success. Read More
Make sure to sign up for the Prime Insights monthly newsletter to keep up with our latest digital marketing agency news.
Services
Search Engine Optimization
Paid Search
Display / Media Buying
Social Media
Mobile Marketing
Email Marketing
Web Design
1660 Walt Whitman Road, Suite 100
Melville, NY 11747
Facebook
Twitter
Blog