Prime Visibility Industry Insights » Search Results

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

For Now, Facebook Remains an Imperfect Advertiser’s Dream

By Jeff Lerner, Vice President, Digital Media

I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

AdCenter Releases Keyword Level Quality Score

By Mike Pietro, Paid Search Strategist

Microsoft has recently released a keyword level quality score similar to Google's keyword level quality score. This feature in adCenter is designed to provide feedback on how an advertiser's keywords are performing within the marketplace. Read More

Google Panda: The Fallout Continues

By Scott Litvack, SEO Services

Content sites are still facing the fallout from the Google Panda update. The update has been rolled out in stages from February through May. The update was initially meant to target so called "Content Farms" that were impacting the quality of the search results. Read More

Q2 Social Media Marketing Strategies

By David Neuman, Social Media Manager

A Social Media campaign needs to be analyzed regularly as the industry continues to evolve. As you are heading into your Q2 Social Media marketing strategies remember to keep the following in mind. Read More

7 LinkedIn Features You May Not Know

By David Neuman, Social Media Manager

Over the past few years, LinkedIn has altered it’s brand from a glorified “job hunting” network to the most powerful B2B Social Network on the web. LinkedIn is often referred to as the best Social Network for connecting with other business-minded individuals whether it’s to exchange ideas, obtain leads, or general networking. One of the [...] Read More

Welcome to Prime Insights

By Sandy Demitroff, President, Prime Visibility

Happy New Year and welcome to Prime Insights, Prime Visibility's monthly e-publication. Our goal is to provide you with dynamic news and original content related to the world of digital marketing. Each issue will include insights and innovative feature articles written by our team of digital specialists from each of our areas of expertise: SEO Services, Paid Search Management and Interactive Marketing. We hope you enjoy the information and we look forward to your feedback. Please feel free to email me directly at sandy.demitroff@primevisibility.com or at insights@primevisibility.com. Read More