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PRIMEINSIGHTS Digital News & Views

SEO and Social Media Convergence Heats Up in 2012

By Scott Litvack, SEO Services

The convergence of SEO and Social Media is likely to heat up in 2012. It has been slightly more than a year since Google and Bing publicly started to take into account social media as a ranking signal. The ultimate goal of the search engines is to find the best answer to a user's query with the fewest clicks, in the shortest amount of time. Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

11 SEO Resolutions for 2011

By Scott Litvack, SEO Services

Welcome to the start of another new year. Of course it is time to roll out those ubiquitous New Year's resolutions. These are the promises we make to ourselves for what we will improve in the coming year. Everyone resolves to lose weight, manage their time better and spend more of it with loved ones. Read More

Where Do Impressions Come From?

By Jay Kaplan

Without eyeballs, all internet marketing campaigns are doomed to fail.  It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions.  This is a term that most people often don’t pay any attention to in the online marketing world.  Impressions are the foundation and backbone of every online [...] Read More

Remarketing: Send the Right Message to the Right Users

By Lindsey DAconti

Imagine a travel company is offering its website visitors deals about tropical Caribbean destinations.  These visitors look through the travel company’s offers, but end up not booking a trip.  Later on in that same visitors search to other travel websites, they see travel deals from competitors.  Because of new innovations from Google, this travel company [...] Read More

Google Opportunities Feature

By Pamela Nelson, Senior Director, Paid Search and Analytics

The new Google AdWords interface continues to see improvement in features and usability.  One of the new features is the tab called Opportunities.  Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group.  Google identifies related keywords, showing the additional estimated monthly searches that [...] Read More

Google Opportunities

By Pamela Nelson, Senior Director, Paid Search and Analytics

The new Google AdWords interface continues to see improvement in features and usability.  One of the new features is the tab called Opportunities.  Google reviews the current budget, keyword list and campaign performance for each campaign and automatically generates ideas for each ad group.  Googlel identifies related keywords, showing the additional estimated monthly searches that [...] Read More

Hazen: Online opportunities for your offline network

By Prime Visibility Staff

Melville, NY – (Long Island Business News) We’re all aware that strategic networking can significantly increase our business while allowing us to meet and help others. But it is shocking to realize this kind of networking really only exists offline, which leaves tremendous Internet and other electronic networking opportunities unexplored. Traditional networking involves people getting [...] Read More