The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More
Sitelinks are incredibly easy to set up and use for any campaign, though most effective on brand terms, where all six Sitelinks will show due to the high quality score and relevance. As there is no downside to using Sitelinks, it's surprising to see so many ad campaigns that still do not use them. Read More
Microsoft has recently released a keyword level quality score similar to Google's keyword level quality score. This feature in adCenter is designed to provide feedback on how an advertiser's keywords are performing within the marketplace. Read More
Since the launch of the “Quality Score” by Google, the dynamic keyword insertion feature has become one of the most common aids at the moment of writing ads. In a nutshell what this does is that it takes the term searched and places it on the desired part of the creative which could be on [...] Read More
Before Google came out with the ‘Quality Score’ for each of the keywords in a PPC campaign, sponsored search on Google was not based upon having a relevant landing page. Marketers could essentially buy sponsored placements with no risk of penalty. Granted, CPC as well as CTR were a factor, but not like today. Now [...] Read More
Melville, NY (Practical Ecommerce) - Best to separate Yahoo! Quality Index from Google’s Quality Score Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality [...] Read More
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