The boom of the smartphone has changed everything. Now smartphone owners who can access the Internet on the go at speeds comparable to home, are consistently served location-based advertisements and can view websites without even typing a single letter. Read More
Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships. We’re all aware that strategic networking can significantly increase our business while allowing us to meet and help others. Companies such as LinkedIn base their business model around it… But it is shocking to realize that a majority [...] Read More
We're all aware that strategic networking can significantly increase our business while allowing us to meet and help others. Companies such as LinkedIn base their business model around it...But it is shocking to realize that a majority of business networking exists offline Read More
Over the past few years, LinkedIn has altered it’s brand from a glorified “job hunting” network to the most powerful B2B Social Network on the web. LinkedIn is often referred to as the best Social Network for connecting with other business-minded individuals whether it’s to exchange ideas, obtain leads, or general networking. One of the [...] Read More
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don’t pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online [...] Read More
Many “Twitter Experts” have different theories when it comes to following people on Twitter. You have users like Guy Kawasaki who go by the “let’s follow everyone who follows me” rule and then you have other users like Conan O’Brien who followed nobody until he started following a random person (and subsequently changed her life). [...] Read More
Click-to-call for apps and mobile website content is a new mobile advertising format that Google AdWords has released to all of its advertisers. In order to help increase the reach of your ads across the mobile web, Google has expanded their popular click-to-call functionality on mobile search ads to now include mobile content and apps. [...] Read More
What would a television be without the internet? What would the internet be without television? These are the types of questions we will be asking ourselves in 5 to 10 years. Google recently announced a new platform called Google TV. This mega merger of entertainment will bring all kinds of web content right into the [...] Read More
Imagine a travel company is offering its website visitors deals about tropical Caribbean destinations. These visitors look through the travel company’s offers, but end up not booking a trip. Later on in that same visitors search to other travel websites, they see travel deals from competitors. Because of new innovations from Google, this travel company [...] Read More
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