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PRIMEINSIGHTS Digital News & Views

Is it Really Important to Monitor my Brand Name?

By David Neuman, Social Media Manager

I’ve been frequently seeing companies asking the question “Do I really need to monitor my brand name?”.   A lot of businesses don’t see the value with setting up a Google Alert and getting an e-mail alert everytime their name pops up somewhere.  The importance of brand monitoring isn’t obtaining the information, it is how you [...] Read More