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PRIMEINSIGHTS Digital News & Views

Keeping an Open Mind

By Pamela Nelson, Senior Director, Paid Search and Analytics

I recently met with the CEO of one of our new clients.  He was very focused on ROI for Pay Per Click (PPC), as he should be, but almost to the point where it was prohibitive.  I’ve seen this hesitancy time and time again.  The leap from traditional advertising to online advertising seems to be [...] Read More