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PRIMEINSIGHTS Digital News & Views

Will Google’s Search, Plus Your World Be a Game Changer in SEO?

By Scott Litvack, SEO Services

Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

Link Building for Holiday Organic Search Traffic

By Bryan Bacarella, Account Director

With winter holidays just a couple months away, now is the time to make a push in organic search engine rankings for your holiday and non-holiday related terms. After getting all on-page SEO squared away, the next step is to focus on off-page SEO and build fresh links to your website. Read More

Online Opportunities With Your Offline Network

By Andrew Hazen

Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships. We’re all aware that strategic networking can significantly increase our business while allowing us to meet and help others.  Companies such as LinkedIn base their business model around it… But it is shocking to realize that a majority [...] Read More

Online Opportunities With Your Offline Network

By Andrew Hazen

We're all aware that strategic networking can significantly increase our business while allowing us to meet and help others. Companies such as LinkedIn base their business model around it...But it is shocking to realize that a majority of business networking exists offline Read More

7 LinkedIn Features You May Not Know

By David Neuman, Social Media Manager

Over the past few years, LinkedIn has altered it’s brand from a glorified “job hunting” network to the most powerful B2B Social Network on the web. LinkedIn is often referred to as the best Social Network for connecting with other business-minded individuals whether it’s to exchange ideas, obtain leads, or general networking. One of the [...] Read More

Social Bookmarking – An Often Overlooked Strategy

By David Neuman, Social Media Manager

Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some.  There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More

Social Media and ROI

By David Neuman, Social Media Manager

I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media.  This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones.  My only issue with the conference was the overkill of “Social Media and ROI”.  A typical [...] Read More

To Follow or Not To Follow

By David Neuman, Social Media Manager

Many “Twitter Experts” have different theories when it comes to following people on Twitter. You have users like Guy Kawasaki who go by the “let’s follow everyone who follows me” rule and then you have other users like Conan O’Brien who followed nobody until he started following a random person (and subsequently changed her life).  [...] Read More