The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
Targeting is one great way to tailor your promotional creatives and messaging for a specific email campaign. Provided that your list has the appropriate data, tailoring messaging for particular age groups or locations can help boost the open rates and click through of your messages. Mother's Day, for example, means different things to different people. Take advantage of this by trying age-specific targeting. Read More
As we are well on our way into the first quarter of 2012, many companies are thinking about how to set their email marketing campaigns off on the right track. Here are 5 hot tips to get your email marketing program booming in 2012. Read More
I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More
Is it me or do you notice that the holiday season begins earlier every year? This year Christmas music was playing at CVS on Halloween and Starbucks introduced their joyful red and white holiday-themed cup promptly on November 1st. It made me anxiously think, it's time to make my list and shop, shop, shop. Read More
Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More
We often think of SEO as a technical and business process that is meant to simply increase revenue. But as much as you benefit from SEO, so do your customers, by addressing their specific wants and needs. Read More
This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More
(SearchBlog)- It took the realization that not all online advertising firms could provide brands with everything for industry executives to come to their senses. So it’s a good thing the Web’s back-end infrastructure lends itself easily to integrating disparate platforms. Just as brand marketers are aware that technology is increasingly important to online advertising, platform [...] Read More
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