During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More
I am constantly amazed with the business owners I speak with who are unsure of their paid search metrics such as spend, conversion rates and cost per acquisition... all they know is that they use paid search and they also get orders/leads. Ask questions and get answers in the New Year... learn what does and does not work for your paid search campaigns! Are you testing Retargeting? If not, why? Read More
Ad impressions represent an important part in any media buy campaign as they detail how many individuals have been exposed to an advertisement. Additionally, many publishers will base their pricing on CPM (cost per thousand impressions) because of how important of a metric impressions are to other advertisers. When it comes to Facebook advertisements, however, [...] Read More
Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some. There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don’t pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online [...] Read More
I recently met with the CEO of one of our new clients. He was very focused on ROI for Pay Per Click (PPC), as he should be, but almost to the point where it was prohibitive. I’ve seen this hesitancy time and time again. The leap from traditional advertising to online advertising seems to be [...] Read More
Over the past couple of years, Facebook has emerged as the leader when it comes to social networking. Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join. Many companies are hesitant in promoting their business on Facebook because they feel that their target [...] Read More
Facebook PPC advertisements offer one of the most targeted advertising platforms out there. With Facebook ads, you have the ability to target users by age, location (city, state, country), gender, interests / activities, their birthday, education level, workplace, among numerous other demographics. It’s easy to see the appeal of Facebook advertising, but if you fail [...] Read More
Super-Charging your Press Releases with SEO Best Practices is as easy as pie if you stick to tried and true best practices. I was recently reminded of the effectiveness of the Press Release as a traffic-driving tool so I thought I would take a moment to write some quick tips on how to effectively build [...] Read More
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