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Where Do Impressions Come From?

By Jay Kaplan

Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don’t pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online [...] Read More

5 Creative Ways to Avoid Mistakes with Paid Search

By Prime Visibility Staff

Melville, NY (The New York Enterprise Report) 5 Creative Ways to Avoid Mistakes with Paid Search New Rules for Paid Search By: Andrew Hazen The key to paid search is relevance. Try to match what your website is offering to the needs of the searcher at the exact moment they ask for it. However, once [...] Read More

Pay-Per-Click Bid Management Strategies

By Prime Visibility Staff

Melville, NY (Practical E-commerce) - My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current month’s worth of data and [...] Read More