Prime Visibility Industry Insights » Search Results

Your Digital Marketing for the New Year

By Andrew Hazen

I am constantly amazed with the business owners I speak with who are unsure of their paid search metrics such as spend, conversion rates and cost per acquisition... all they know is that they use paid search and they also get orders/leads. Ask questions and get answers in the New Year... learn what does and does not work for your paid search campaigns! Are you testing Retargeting? If not, why? Read More

Facebook Ad Impressions – Why They Are Meaningless

By David Neuman, Social Media Manager

Ad impressions represent an important part in any media buy campaign as they detail how many individuals have been exposed to an advertisement. Additionally, many publishers will base their pricing on CPM (cost per thousand impressions) because of how important of a metric impressions are to other advertisers. When it comes to Facebook advertisements, however, [...] Read More

Social Bookmarking – An Often Overlooked Strategy

By David Neuman, Social Media Manager

Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some. There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More

When traffic goes down… Do not Panic!!

By Juan Tejada

It is very nice when you leave your desk at the end of the day knowing that everything is running smoothly on your PPC campaigns. Decent number of clicks, good CTR and of course CONVERSIONS! But haven’t you come back to work after a long weekend or even the next day and found out that [...] Read More

Google Quality Score

By Prime Visibility Staff

Before Google came out with the ‘Quality Score’ for each of the keywords in a PPC campaign, sponsored search on Google was not based upon having a relevant landing page. Marketers could essentially buy sponsored placements with no risk of penalty. Granted, CPC as well as CTR were a factor, but not like today. Now [...] Read More

Internet Marketing Agency Prime Visibility Supports Soles4Souls

By Prime Visibility Staff

Melville, NY, September 11, 2009 – Prime Visibility, a New York Internet marketing agency, has collected over 1,000 pairs of shoes for the non-profit organization Soles4Souls. Soles4Souls collects and distributes new and gently worn shoes to people in need in over 125 countries on five continents, including the United States, Honduras, Guatemala, Haiti, Nepal, Iraq, [...] Read More

What Recession? Business is Booming!

By Prime Visibility Staff

Internet marketing agency, Prime Visibility, is experiencing anything but hard times in this recessional economy. To the contrary, new client contracts are being signed every week and the company is experiencing great growth, hiring new team members in Social Media, Account Management and Search Engine Optimization (SEO) departments Melville, NY (PRWEB) September 30, 2009 — [...] Read More

To be in Position 1 or not to be, That’s the Question

By Juan Tejada

“One of the things that I’ve found more interesting and challenging working as a Pay Per Click manager is the art of building and locating ads on the SERPs (Search Engine Results Pages) for both new clients who come to us with existing accounts and those who are creating accounts for the first time. Not [...] Read More

Using Microsoft Office Excel to Improve PPC Optimization

By Pamela Nelson, Senior Director, Paid Search and Analytics

The key to a healthly PPC account is constant monitoring. I’ve found that the filtering tool in Microsoft Office Excel to be an invaluable tool in helping make optimization decisions. Most recently, I ran a text ad report for an account over a three month period of time. Using the filtering option, I was able [...] Read More