Last October, Yahoo! and Bing began merging platforms in an effort to gain more market share and compete on more even ground with Google. One set of keywords and ads is served on both the Yahoo! and Bing engines and managed collectively. Read More
While the keywords within a PPC campaign are obviously extremely important, the ad copy is just as important, if not more so. This is because to the general public, your ads are who you are. They are the connection between you and your customers. The way that an ad is written can have a dramatic [...] Read More
I recently met with the CEO of one of our new clients. He was very focused on ROI for Pay Per Click (PPC), as he should be, but almost to the point where it was prohibitive. I’ve seen this hesitancy time and time again. The leap from traditional advertising to online advertising seems to be [...] Read More
Facebook PPC advertisements offer one of the most targeted advertising platforms out there. With Facebook ads, you have the ability to target users by age, location (city, state, country), gender, interests / activities, their birthday, education level, workplace, among numerous other demographics. It’s easy to see the appeal of Facebook advertising, but if you fail [...] Read More
Over the past couple of years, Facebook has emerged as the leader when it comes to social networking. Originally a community designed for college students, Facebook has expanded its user base to allow any individual or business to join. Many companies are hesitant in promoting their business on Facebook because they feel that their target [...] Read More
A PPC campaign can be a valuable way to drive qualified traffic to your website if done properly. One way to avoid unqualified traffic, unqualified clicks and most importantly unnecessary spending is through the use of negative keywords. Adding a negative keyword to your ad groups and campaigns will ensure that your PPC ads will [...] Read More
It is very nice when you leave your desk at the end of the day knowing that everything is running smoothly on your PPC campaigns. Decent number of clicks, good CTR and of course CONVERSIONS! But haven’t you come back to work after a long weekend or even the next day and found out that [...] Read More
Before Google came out with the ‘Quality Score’ for each of the keywords in a PPC campaign, sponsored search on Google was not based upon having a relevant landing page. Marketers could essentially buy sponsored placements with no risk of penalty. Granted, CPC as well as CTR were a factor, but not like today. Now [...] Read More
Melville, NY, September 11, 2009 – Prime Visibility, a New York Internet marketing agency, has collected over 1,000 pairs of shoes for the non-profit organization Soles4Souls. Soles4Souls collects and distributes new and gently worn shoes to people in need in over 125 countries on five continents, including the United States, Honduras, Guatemala, Haiti, Nepal, Iraq, [...] Read More
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