Prime Visibility Industry Insights » Search Results

Targeting & Loyalty: Ways to Engage Your List

By Jerome Benanti, Email Marketing Manager

Targeting is one great way to tailor your promotional creatives and messaging for a specific email campaign. Provided that your list has the appropriate data, tailoring messaging for particular age groups or locations can help boost the open rates and click through of your messages. Mother's Day, for example, means different things to different people. Take advantage of this by trying age-specific targeting. Read More

Facebook Timeline: Are you ready for the March 30th switch?

By Prime Visibility, Social Media Team

Ready or not, here it comes Facebook has rolled out Timeline for brand pages. Timeline, featuring large photos and a format designed to tell your brand story in reverse chronological order, marks the most significant change to Facebook pages since their initial launch. Right now, Facebook is allowing brands to either maintain the current layout, or switch over to the new Timeline format, but will push the feature live on all pages as of March 30th. With all of the new features that Timeline brings and the short amount of time to make these changes, are you sure that your page is 100% "Timeline ready"? Prime Visibility has provided a quick guide below on what needs to be done, additional changes we recommend implementing, and opportunities to maximize your "timeline success."

Set Fire to Your Email Marketing Campaigns

By Jerome Benanti, Email Marketing Manager

As we are well on our way into the first quarter of 2012, many companies are thinking about how to set their email marketing campaigns off on the right track. Here are 5 hot tips to get your email marketing program booming in 2012. Read More

For Branding, There’s Nothing Hotter Than Simplicity

By Lauren La Franca, Administration

Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

Google Analytics Launches Multi-Channel Funnel Reports

By Pamela Nelson, Senior Director, Paid Search and Analytics

Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

Facebook Advertisements: Planning for Q4

By David Neuman, Social Media Manager

Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More