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PRIMEINSIGHTS Digital News & Views

Ho Ho Holy Cow It’s Holiday Season Already!

By Patrick Reinhart, SEO Specialist

While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More

Google Analytics Launches Multi-Channel Funnel Reports

By Pamela Nelson, Senior Director, Paid Search and Analytics

Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More

4 Times When Using AdWords Will Frustrate You

By Jeff Lerner, Vice President, Digital Media

The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Structuring Your Social Media Strategy for the Holiday Season

By David Neuman, Social Media Manager

For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More

Prime Visibility Donates Web Design Services to The Eric Trump Foundation

By Prime Visibility Staff

Prime Visibility, an award winning full-service digital marketing agency, announced that it has donated its services to redesign and optimize the website for The Eric Trump Foundation (ETF) at www.EricTrumpFoundation.org. Founded by Eric Trump, Vice President of Development and Acquisitions in the Trump Organization, The Eric Trump Foundation is a non-profit organization dedicated to improving [...] Read More

Andrew Hazen Joins The Eric Trump Foundation’s Executive Committee

By Prime Visibility Staff

MELVILLE, NY – August 3, 2011 – Andrew Hazen, founder of the award winning full-service digital marketing agency Prime Visibility, was recently invited to join The Eric Trump Foundation’s Executive Committee. Founded by Eric Trump, Vice President of Development and Acquisitions in the Trump Organization, The Eric Trump Foundation is a non-profit organization dedicated to [...] Read More

Great Customer Service Is Worth Its Weight In Gold

By Sean Cashman, Senior Account Director

The goal of all search engines is to provide the user with the most accurate results for queries so that the inquiry can be "solved" within a single click. Google and Bing have advanced that cause with the integration and emphasis on social media and online reputation as factors in how they judge and rank websites. Read More

Trump Says “You’re Hired” to Prime Visibility

By Prime Visibility Staff

MELVILLE, NY- Prime Visibility, a full-service digital marketing firm, announced today that it has been retained to work with the Trump Organization on several digital marketing initiatives. Prime Visibility was hired to design, build and market www.TrumpVegasCondos.com and www.TrumpLV.com, two websites dedicated to the Trump International HotelTM Las Vegas. Prime Visibility is currently optimizing and [...] Read More