Prime Visibility Industry Insights » Search Results

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Outsourcing License Frenzy Comes To Online Search Advertising

By Prime Visibility Staff

(SearchBlog)- It took the realization that not all online advertising firms could provide brands with everything for industry executives to come to their senses. So it’s a good thing the Web’s back-end infrastructure lends itself easily to integrating disparate platforms. Just as brand marketers are aware that technology is increasingly important to online advertising, platform [...] Read More

Prime Visibility Expands Its Management Team With Google, Ogilvy, Didit Hires

By Prime Visibility Staff

Lerner, Geier and Snyder Team Up to Help Lead Growth for Digital Marketing Agency Read More

Google +1 – What It Is And How It Will Affect Search

By Prime Visibility Staff

Google recently announced its latest enhancement, Google +1, an experimental new feature that lets you recommend certain websites with the click of a button; much like you might "Like" something on Facebook. Read More

Beware the Ides of…PPC

By Pamela Nelson, Senior Director, Paid Search and Analytics

Last October, Yahoo! and Bing began merging platforms in an effort to gain more market share and compete on more even ground with Google. One set of keywords and ads is served on both the Yahoo! and Bing engines and managed collectively. Read More

Sandy Demitroff joins Prime Visibility as President

By Prime Visibility Staff

Demitroff to lead Digital Marketing Agency New York City, NY – March 1, 2011 – Prime Visibility (www.primevisibility.com), a leading full-service digital marketing agency, today announced the appointment of Sandy Demitroff to manage the growth strategy and day-to-day operations of the business. Demitroff joined the company as President. “I am thrilled that Sandy is joining [...] Read More

Looking Beyond Your Rankings

By Andrew Hazen

We all strive to achieve Top 5 organic search rankings in Google, Yahoo & Bing because most believe that having this prime visibility alone will generate business...this is not always so! Other key metrics should be analyzed to ascertain the impact and effect of ALL your search rankings, not just those in the Top 5. Are you satisfied with your current search engine rankings? Read More

Your Digital Marketing for the New Year

By Andrew Hazen

I am constantly amazed with the business owners I speak with who are unsure of their paid search metrics such as spend, conversion rates and cost per acquisition... all they know is that they use paid search and they also get orders/leads. Ask questions and get answers in the New Year... learn what does and does not work for your paid search campaigns! Are you testing Retargeting? If not, why? Read More