The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
With Google's recent algorithm changes, including Panda attacks (tonight on FOX!) and an excursion to Venice, the SEO team at PV launched a number of test sites in order to gain further insight and understanding to critical organic factors. While a number of elements have responded in a positive manner (from Google + to schema/microformats), one of the sites was hit about two weeks ago. The main offender? Everyone's favorite: Duplicate content. There has been much talk over the last few years about its effects, or possible lack-thereof, but the events that transpired are clearly more than coincidence. Let's get ready to rumble! Read More
With all Short Circuit jokes aside, the sun is setting on flash-based websites (ha-zah!), and the next thing that is on the horizon for SEOs and programmers alike, is HTML5. It has been talked about for years and seems to be this magical language that has promised to make websites pretty while also letting the search engines easily understand what the site is about. Read More
In February, Apple announced that it made a $50 million acquisition of Chomp, a search engine for mobile apps. That news wouldn't mean much to most people, except as an SEO veteran, I tend to see search opportunities everywhere I look. Back in 2010, Steve Jobs said that...on a mobile device search hasn't happened. Search is not where it's at; people are not searching on a mobile device like they do on the desktop." I've always disagreed with that notion; as search is the most efficient way to connect users with their wants and needs. With Apple now celebrating the 25 billionth download from the App store, and an inventory of over 500,000 apps, they are discovering that finding the right app can be a challenge. Read More
Google recently updated its algorithm and "fresh" content is one of its key areas of focus. Designed to show more current, relevant results, the update potentially rewards websites that have new, recently added content with higher rankings. This impact of this new "freshness" algorithm is significant, affecting about 35% of queries. Read More
The convergence of SEO and Social Media is likely to heat up in 2012. It has been slightly more than a year since Google and Bing publicly started to take into account social media as a ranking signal. The ultimate goal of the search engines is to find the best answer to a user's query with the fewest clicks, in the shortest amount of time. Read More
Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More
I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More
While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More
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