Prime Visibility Industry Insights » Search Results

5 Signs Your Marketing Strategy Is Outdated

By Jeff Lerner, Vice President, Digital Media

The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More

Google Analytics Launches Multi-Channel Funnel Reports

By Pamela Nelson, Senior Director, Paid Search and Analytics

Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Structuring Your Social Media Strategy for the Holiday Season

By David Neuman, Social Media Manager

For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More

Andrew Hazen Joins The Eric Trump Foundation’s Executive Committee

By Prime Visibility Staff

MELVILLE, NY – August 3, 2011 – Andrew Hazen, founder of the award winning full-service digital marketing agency Prime Visibility, was recently invited to join The Eric Trump Foundation’s Executive Committee. Founded by Eric Trump, Vice President of Development and Acquisitions in the Trump Organization, The Eric Trump Foundation is a non-profit organization dedicated to [...] Read More

Great Customer Service Is Worth Its Weight In Gold

By Sean Cashman, Senior Account Director

The goal of all search engines is to provide the user with the most accurate results for queries so that the inquiry can be "solved" within a single click. Google and Bing have advanced that cause with the integration and emphasis on social media and online reputation as factors in how they judge and rank websites. Read More

Sandy Demitroff joins Prime Visibility as President

By Prime Visibility Staff

Demitroff to lead Digital Marketing Agency New York City, NY – March 1, 2011 – Prime Visibility (www.primevisibility.com), a leading full-service digital marketing agency, today announced the appointment of Sandy Demitroff to manage the growth strategy and day-to-day operations of the business. Demitroff joined the company as President. “I am thrilled that Sandy is joining [...] Read More

Social Media and ROI

By David Neuman, Social Media Manager

I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media. This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones. My only issue with the conference was the overkill of “Social Media and ROI”. A typical [...] Read More

Spamming is NEVER a Good Strategy

By David Neuman, Social Media Manager

This will likely be a quick post (every time I say that it ends up turning into one of my longer posts), but experienced something today that I wanted to share. I was cleaning out the spam comments that the spam filter didn’t automatically delete and I stumbled across someone who spammed this blog about [...] Read More