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PRIMEINSIGHTS Digital News & Views

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

Will Google’s Search, Plus Your World Be a Game Changer in SEO?

By Scott Litvack, SEO Services

Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Structuring Your Social Media Strategy for the Holiday Season

By David Neuman, Social Media Manager

For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More

Prime Visibility Expands Its Management Team With Google, Ogilvy, Didit Hires

By Prime Visibility Staff

Lerner, Geier and Snyder Team Up to Help Lead Growth for Digital Marketing Agency Read More

Grow Your Social Networks the Right Way

By David Neuman, Social Media Manager

If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More

SEO Requires the Right People and the Right Tools

By Scott Litvack, SEO Services

When entering the growth phase of your digital marketing strategy, you should feel confident that your SEO partner is highly experienced and equipped with the right technology for the tough job of taking your enterprise level website to the top of the search results. This combination is what will lead you to achieve a successful enterprise SEO campaign. Read More

Q2 Social Media Marketing Strategies

By David Neuman, Social Media Manager

A Social Media campaign needs to be analyzed regularly as the industry continues to evolve. As you are heading into your Q2 Social Media marketing strategies remember to keep the following in mind. Read More