The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
If your brand is currently using Pinterest, take advantage of the platform's enormous popularity by incorporating a Pinterest contest into your social media strategy. A Pinterest contest is an easy and effective way to engage your target audience, increase referral traffic, foster trust and loyalty, and generate buzz about your products, services, and company values. Read More
I love Wheat Thins, a fact that I'm usually reminded of during a mid-afternoon craving for a salty whole-grain cracker (or box of crackers) topped with some sharp cheddar. But lately, Wheat Thins has entered my world - sans hunger pangs - by airing a witty commercial featuring characters from Fox's animated comedy, "Family Guy." While the ad itself is worth a look if you know the characters, I've been more interested with the nondescript letters at the bottom of the screen: @wheatthins. Read More
In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More
Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More
I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More
Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More
For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More
Lerner, Geier and Snyder Team Up to Help Lead Growth for Digital Marketing Agency Read More
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