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Using Pinterest to Promote Your Brand

By David Neuman, Social Media Manager

Pinterest has been one of the fastest growing Social Media communities in 2012 and doesn't seem to be slowing down in its popularity anytime soon. For those who are unfamiliar with the site, Pinterest allows users and brands to post "pins" (image and video content) and organize these pins by placing them in "boards." Other users can like, repin, or comment within these boards and pins. When posting, users link to the original source of the pin. Users can also follow other users' profiles. Read More

SEO and Social Media Convergence Heats Up in 2012

By Scott Litvack, SEO Services

The convergence of SEO and Social Media is likely to heat up in 2012. It has been slightly more than a year since Google and Bing publicly started to take into account social media as a ranking signal. The ultimate goal of the search engines is to find the best answer to a user's query with the fewest clicks, in the shortest amount of time. Read More

Structuring Your Social Media Strategy for the Holiday Season

By David Neuman, Social Media Manager

For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More

Grow Your Social Networks the Right Way

By David Neuman, Social Media Manager

If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More

Seeding Your SEO for Maximum Growth

By Scott Litvack, SEO Services

Invest in content creation. It isn't enough to just post content on your site. Google's 'Farmer' Algorithm has shown that sites using tactics to game the system with low quality content, or simply reusing content generated by others, eventually will have their rankings reduced. Read More

This Week in Social Media

By David Neuman, Social Media Manager

In case you’ve been too busy enjoying the long weekend, a lot has happened in the Social Media world over the past week. Below is a recap of some of these recent events. 1. Yahoo! Mail Turns Social – Yahoo! has decided to pretty much copy what Google has done (with Google Buzz) by implementing [...] Read More

Getting More Facebook Fans

By David Neuman, Social Media Manager

Everyone’s been telling you that your business “needs to be on Facebook”. You create a Facebook Fan Page, write some information about your company, and tell all of your fellow employees to become a fan. Then after a week you notice no activity whatsoever. The same thing occurs after a month. You are not getting [...] Read More

5 Creative Ways to Avoid Mistakes with Paid Search

By Prime Visibility Staff

Melville, NY (The New York Enterprise Report) 5 Creative Ways to Avoid Mistakes with Paid Search New Rules for Paid Search By: Andrew Hazen The key to paid search is relevance. Try to match what your website is offering to the needs of the searcher at the exact moment they ask for it. However, once [...] Read More