Prime Visibility Industry Insights » Search Results

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

Will Google’s Search, Plus Your World Be a Game Changer in SEO?

By Scott Litvack, SEO Services

Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More

For Now, Facebook Remains an Imperfect Advertiser’s Dream

By Jeff Lerner, Vice President, Digital Media

I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

Outsourcing License Frenzy Comes To Online Search Advertising

By Prime Visibility Staff

(SearchBlog)- It took the realization that not all online advertising firms could provide brands with everything for industry executives to come to their senses. So it’s a good thing the Web’s back-end infrastructure lends itself easily to integrating disparate platforms. Just as brand marketers are aware that technology is increasingly important to online advertising, platform [...] Read More

What is “Good” Content?

By Kathy Sanders, Manager - Copywriting Group

With the Google Panda update penalizing low quality content farms and content scrapers, it is becoming increasingly important for websites to feature high quality content. When working on your website, keep in mind the following good content criteria: Read More

How to Plan a Successful Year-End Email Campaign

By Jerome Benanti, Email Marketing Manager

Believe it or not, it's time to start planning for the holiday season! With the start of the holiday rush among us, the click and open rates of this year's emails are expected to outperform 2010's numbers by 23% and 11%, respectively. Read More

Google Panda: The Fallout Continues

By Scott Litvack, SEO Services

Content sites are still facing the fallout from the Google Panda update. The update has been rolled out in stages from February through May. The update was initially meant to target so called "Content Farms" that were impacting the quality of the search results. Read More

Paid Search Instant Preview: A Sign of The Things to Come

By Emily Salant

It seems like these days Google comes out with a new feature every week. The question that always remains constant in our world of digital marketing is "what does this mean for our clients?" Often times what may seem extremely relevant to us as advertisers, at the end of the day, turns out not to have the impact (negative or positive) that we initially thought it would. Read More