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PRIMEINSIGHTS Digital News & Views

5 Signs Your Marketing Strategy Is Outdated

By Jeff Lerner, Vice President, Digital Media

The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More

“Pinspiring” Ideas For Pinterest Contests

By Kathy Sanders, Content Manager

If your brand is currently using Pinterest, take advantage of the platform's enormous popularity by incorporating a Pinterest contest into your social media strategy. A Pinterest contest is an easy and effective way to engage your target audience, increase referral traffic, foster trust and loyalty, and generate buzz about your products, services, and company values. Read More

Link Building for Holiday Organic Search Traffic

By Bryan Bacarella, Account Director

With winter holidays just a couple months away, now is the time to make a push in organic search engine rankings for your holiday and non-holiday related terms. After getting all on-page SEO squared away, the next step is to focus on off-page SEO and build fresh links to your website. Read More

Introducting the “+1 Button”: Google’s New Social Search Tool

By David Neuman, Social Media Manager

Google announced yesterday the release of their “+1 Button” which, according to them, is their “this is pretty cool” button. The purpose of the +1 button is to provide people with search results that would interest them the most based on the preferences of their Social Media networks.  Next to each search listing there will [...] Read More

To Follow or Not To Follow

By David Neuman, Social Media Manager

Many “Twitter Experts” have different theories when it comes to following people on Twitter. You have users like Guy Kawasaki who go by the “let’s follow everyone who follows me” rule and then you have other users like Conan O’Brien who followed nobody until he started following a random person (and subsequently changed her life).  [...] Read More

5 Ways to Use Twitter Lists

By David Neuman, Social Media Manager

For those of you who do not know, Twitter lists are a feature of Twitter that allows users to create lists (i.e. marketing, technology, sports, etc.) and add other users  onto that list.   Every time you are added to a “list” it adds to your “listed total” which is located next to your followers (see [...] Read More