If your brand is currently using Pinterest, take advantage of the platform's enormous popularity by incorporating a Pinterest contest into your social media strategy. A Pinterest contest is an easy and effective way to engage your target audience, increase referral traffic, foster trust and loyalty, and generate buzz about your products, services, and company values. Read More
I love Wheat Thins, a fact that I'm usually reminded of during a mid-afternoon craving for a salty whole-grain cracker (or box of crackers) topped with some sharp cheddar. But lately, Wheat Thins has entered my world - sans hunger pangs - by airing a witty commercial featuring characters from Fox's animated comedy, "Family Guy." While the ad itself is worth a look if you know the characters, I've been more interested with the nondescript letters at the bottom of the screen: @wheatthins. Read More
Pinterest has been one of the fastest growing Social Media communities in 2012 and doesn't seem to be slowing down in its popularity anytime soon. For those who are unfamiliar with the site, Pinterest allows users and brands to post "pins" (image and video content) and organize these pins by placing them in "boards." Other users can like, repin, or comment within these boards and pins. When posting, users link to the original source of the pin. Users can also follow other users' profiles. Read More
In February, Apple announced that it made a $50 million acquisition of Chomp, a search engine for mobile apps. That news wouldn't mean much to most people, except as an SEO veteran, I tend to see search opportunities everywhere I look. Back in 2010, Steve Jobs said that...on a mobile device search hasn't happened. Search is not where it's at; people are not searching on a mobile device like they do on the desktop." I've always disagreed with that notion; as search is the most efficient way to connect users with their wants and needs. With Apple now celebrating the 25 billionth download from the App store, and an inventory of over 500,000 apps, they are discovering that finding the right app can be a challenge. Read More
Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More
If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More
If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More
Google recently announced its latest enhancement, Google +1, an experimental new feature that lets you recommend certain websites with the click of a button; much like you might "Like" something on Facebook. Read More
Invest in content creation. It isn't enough to just post content on your site. Google's 'Farmer' Algorithm has shown that sites using tactics to game the system with low quality content, or simply reusing content generated by others, eventually will have their rankings reduced. Read More
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