I am constantly amazed with the business owners I speak with who are unsure of their paid search metrics such as spend, conversion rates and cost per acquisition... all they know is that they use paid search and they also get orders/leads. Ask questions and get answers in the New Year... learn what does and does not work for your paid search campaigns! Are you testing Retargeting? If not, why? Read More
Nearly 3 years ago there were talks about Universal Search (see Search Engine Land article from 5/16/07) and over the years we have seen some changes in search results such as Google Local, Videos in search results, some shopping engine feeds, news feeds, etc. Last night I was doing some research for AllIceCreamCoupons.com and I [...] Read More
Now that the holiday season is winding down, it’s time to reflect on what worked and what didn’t for your online store so that next year can be even better. As we head into 2010, make it your New Year’s resolution to improve your conversion rate and user experience. Here’s 21 quick best practices that [...] Read More
Think about what happens when you drive down the highway – Your eye (and your dollars, most likely!) gravitate to the stores and establishments that have the most convenient location, without you having to go out of your way. Life on the internet is the same – Users will click over to the websites that [...] Read More
It is not every day that Google, makes dramatic changes its algorithm, so when Google started soliciting feedback last week for “Caffeine”, our SEO team took notice. In fact, according to Matt Cutts, principal engineer at Google, it’s been more than 3 years since the last major change. Although it is too early to start [...] Read More
Melville, NY- (The New York Enterprise Report) How a Long Island lawyer with little technology skill built a successful Internet company The former president of NBC Universal doesn’t come knocking on everyone’s door, offering to buy their company. But that is just what Steve Rosenberg did for Prime Visibility, an Internet marketing services firm specializing [...] Read More
Melville, NY (SearchInsider) - With the acronym DAO (digital asset optimization) floating around everywhere these days, it’s easy to wonder if DAO is replacing search engine optimization (SEO). The answer is no; in fact, DAO can best be described as the evolution of SEO, which isn’t dead but just rapidly changing. Over the past few [...] Read More
Melville, NY (TVWeek.com) - Stations Must Tap Web’s Stand-Alone Potential How do you turn your on-air brand into an online powerhouse? In the quest to boost revenue these days, a variety of tactics are under the microscope. But let’s start with one of the more tactical—your Web site. Whether you run a station group, cable [...] Read More
Melville, NY (BusinessWire) – Prime Visibility (PV) Media Group (pvmediagroup.com) today announced that it has acquired two leading online companies: AdOn Network, which provides innovative contextual and behavioral advertising solutions for advertisers and publishers, and Prime Visibility, a rapidly expanding search engine marketing (SEM) company specializing in Search Engine Optimization (SEO), Pay-Per-Click (PPC) and PPC [...] Read More
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