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PRIMEINSIGHTS Digital News & Views

5 Signs Your Marketing Strategy Is Outdated

By Jeff Lerner, Vice President, Digital Media

The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More

Creating A Seamless Customer Experience Through Device-Specific Campaigns

By Andrea Snyder Vice President, Client Services and Sean Cashman Senior Account Director

The release of the 3rd generation of the iPad has opened up a world of possibilities for marketers. The audience for these devices is growing exponentially (3 million sold on the day of the release) and the iPad now has a million more pixels than a high resolution television screen. So while you may have a mobile- friendly website, do your campaigns take full advantage of the devices your potential customers are using? Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

4 Times When Using AdWords Will Frustrate You

By Jeff Lerner, Vice President, Digital Media

The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More

Facebook Advertisements: Planning for Q4

By David Neuman, Social Media Manager

Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More

Prime Visibility Chooses Leading SEO Platform, Conductor Searchlight

By Prime Visibility Staff

Award-winning search agency selects Conductor Searchlight to deliver more opportunities for new and existing clients to harvest natural search traffic Read More

Fine-Tune Your Smartphone SEO Strategy for the Holidays

By Scott Litvack, SEO Services

As we gear up for the 2011 Holiday Shopping Season, the extraordinary growth of smartphone usage will have a major impact on your e-commerce SEO strategy. Consider these stats: Read More