Ad impressions represent an important part in any media buy campaign as they detail how many individuals have been exposed to an advertisement. Additionally, many publishers will base their pricing on CPM (cost per thousand impressions) because of how important of a metric impressions are to other advertisers. When it comes to Facebook advertisements, however, [...] Read More
I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media. This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones. My only issue with the conference was the overkill of “Social Media and ROI”. A typical [...] Read More
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don’t pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online [...] Read More
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