Last October, Yahoo! and Bing began merging platforms in an effort to gain more market share and compete on more even ground with Google. One set of keywords and ads is served on both the Yahoo! and Bing engines and managed collectively. Read More
We all strive to achieve Top 5 organic search rankings in Google, Yahoo & Bing because most believe that having this prime visibility alone will generate business...this is not always so! Other key metrics should be analyzed to ascertain the impact and effect of ALL your search rankings, not just those in the Top 5. Are you satisfied with your current search engine rankings? Read More
Welcome to the start of another new year. Of course it is time to roll out those ubiquitous New Year's resolutions. These are the promises we make to ourselves for what we will improve in the coming year. Everyone resolves to lose weight, manage their time better and spend more of it with loved ones. Read More
Yahoo felt compelled to line up excuses for its poor showing on Comescore’s latest report…. The report claimed that Yahoo had suffered a marginal drop in market share in September but that Google managed to garner a relatively larger slice of the pie. In truth, the figures had put Google so far ahead that it [...] Read More
Google is taking aim at Yahoo users with a new OpenID feature that makes signing up for a Google account a simple one-click process for anyone with a Yahoo account. This one-click feature gives Google access to the user’s Yahoo email address and authenticates the user’s identity, allowing him access to the wonderful world of [...] Read More
I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media. This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones. My only issue with the conference was the overkill of “Social Media and ROI”. A typical [...] Read More
In case you’ve been too busy enjoying the long weekend, a lot has happened in the Social Media world over the past week. Below is a recap of some of these recent events. 1. Yahoo! Mail Turns Social – Yahoo! has decided to pretty much copy what Google has done (with Google Buzz) by implementing [...] Read More
The term “niche marketing” is one that often encompasses a Social Media campaign. Be it a forum, social network, or other Social Media community, businesses are often trying to find which sites their target demographic are actively participating. Facebook, Twitter, and YouTube are the obvious choices, but equally important are the niche communities that focus [...] Read More
In 2009 we witnessed the rise in popularity of Social Media sites such as Twitter, LinkedIn, and Ning, but what will see the most success in 2010? Listed below are five Social Media tools / sites to keep an eye on for this year. 1. FourSquare – FourSquare is a location specific Social Media website [...] Read More
Make sure to sign up for the Prime Insights monthly newsletter to keep up with our latest digital marketing agency news.
Services
Search Engine Optimization
Paid Search
Display / Media Buying
Social Media
Mobile Marketing
Email Marketing
Web Design
1660 Walt Whitman Road, Suite 100
Melville, NY 11747
Facebook
Twitter
Blog