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PRIMEINSIGHTS Digital News & Views

Google Attracts Yahoo Users With One-Click Account Creation

By Andrew Hazen

Google is taking aim at Yahoo users with a new OpenID feature that makes signing up for a Google account a simple one-click process for anyone with a Yahoo account. This one-click feature gives Google access to the user’s Yahoo email address and authenticates the user’s identity, allowing him access to the wonderful world of [...] Read More

Social Media and ROI

By David Neuman, Social Media Manager

I attended a great conference yesterday hosted by BDI that featured case studies from various businesses using Social Media.  This was my fourth BDI conference, and recommend that anyone who has an interest in Social Media attend future ones.  My only issue with the conference was the overkill of “Social Media and ROI”.  A typical [...] Read More

Yahoo Lets Search Marketers Import AdWords Campaigns

By Andrew Hazen

To help grease the wheels for new advertisers, Yahoo will announce today that paid search players will soon be able to import their Google AdWords files to run similar campaigns on Yahoo’s platform. The feature will be available to its business customers in less than two weeks, according to David Pann, VP of Yahoo’s search [...] Read More