The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing: Read More
I love Wheat Thins, a fact that I'm usually reminded of during a mid-afternoon craving for a salty whole-grain cracker (or box of crackers) topped with some sharp cheddar. But lately, Wheat Thins has entered my world - sans hunger pangs - by airing a witty commercial featuring characters from Fox's animated comedy, "Family Guy." While the ad itself is worth a look if you know the characters, I've been more interested with the nondescript letters at the bottom of the screen: @wheatthins. Read More
Pinterest has been one of the fastest growing Social Media communities in 2012 and doesn't seem to be slowing down in its popularity anytime soon. For those who are unfamiliar with the site, Pinterest allows users and brands to post "pins" (image and video content) and organize these pins by placing them in "boards." Other users can like, repin, or comment within these boards and pins. When posting, users link to the original source of the pin. Users can also follow other users' profiles. Read More
In February, Apple announced that it made a $50 million acquisition of Chomp, a search engine for mobile apps. That news wouldn't mean much to most people, except as an SEO veteran, I tend to see search opportunities everywhere I look. Back in 2010, Steve Jobs said that...on a mobile device search hasn't happened. Search is not where it's at; people are not searching on a mobile device like they do on the desktop." I've always disagreed with that notion; as search is the most efficient way to connect users with their wants and needs. With Apple now celebrating the 25 billionth download from the App store, and an inventory of over 500,000 apps, they are discovering that finding the right app can be a challenge. Read More
If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More
YouTube released a very cool new feature a couple of days ago that allows you to create animated videos for FREE. There are three applications that allow you to do this located here: http://www.youtube.com/create To quickly some up the difference between the 3 applications: GoAnimate – This is my favorite out of the 3 applications [...] Read More
Social Media is one of the fastest changing industries in existence. If you go even one month without reading the latest trends, websites, etc. you will find yourself well behind in your Social Media knowledge. In 2009, most people never even heard of FourSquare. Fast forward to 2010 and it has become one of the [...] Read More
It's mid-February already. This year is flying by. We now should be setting up March promotions for St. Patrick's Day and March Madness and planning for the future holidays. Advertisers need to be in front of consumers at all stages of the buying cycle, from research and reviews, to consideration and purchasing. Read More
The year 2010 proved to be a big one for Social Media. As predicted, geo-location and mobile saw huge spikes in popularity increasing the demand for tools such as a FourSquare and Gowalla while causing the launch of others like Facebook Places. Read More
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