If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More
YouTube released a very cool new feature a couple of days ago that allows you to create animated videos for FREE. There are three applications that allow you to do this located here: http://www.youtube.com/create To quickly some up the difference between the 3 applications: GoAnimate – This is my favorite out of the 3 applications [...] Read More
Social Media is one of the fastest changing industries in existence. If you go even one month without reading the latest trends, websites, etc. you will find yourself well behind in your Social Media knowledge. In 2009, most people never even heard of FourSquare. Fast forward to 2010 and it has become one of the [...] Read More
It's mid-February already. This year is flying by. We now should be setting up March promotions for St. Patrick's Day and March Madness and planning for the future holidays. Advertisers need to be in front of consumers at all stages of the buying cycle, from research and reviews, to consideration and purchasing. Read More
The year 2010 proved to be a big one for Social Media. As predicted, geo-location and mobile saw huge spikes in popularity increasing the demand for tools such as a FourSquare and Gowalla while causing the launch of others like Facebook Places. Read More
One question that always surprises me when people ask it is “What is the monetary value of a Twitter follower or Facebook like?”. Companies have tried to put a dollar amount on this metric (I’ve heard anywhere from $0.10 all the way to $200). Asking a question like this is the equivalent of asking “what [...] Read More
Every conference I’ve attended over the past year related to Social Media discusses either Twitter, Facebook, blogging, YouTube, FourSquare, mobile, LinkedIn, or a combination of some. There’s no arguing that these all play an integral role in any Social Media campaign. However, I am surprised by how often Social Bookmarking never makes it’s way into [...] Read More
The term “niche marketing” is one that often encompasses a Social Media campaign. Be it a forum, social network, or other Social Media community, businesses are often trying to find which sites their target demographic are actively participating. Facebook, Twitter, and YouTube are the obvious choices, but equally important are the niche communities that focus [...] Read More
When you hear the words “Google” and “Buzz” in the same sentence, it’s almost impossible not to take notice. Google’s glorified Gmail addition / Social Networking site has been the hottest discussion over the past few months. However when it comes to delivering on its promise, Google Buzz has ultimately fallen short. Even with its [...] Read More
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